Collateral damage: Google's Panda update starts with many inconsistencies

Here in this House we have serious doubts about the transparency and equity of Google's search algorithms for quite some time. It lies at a still unresolved dispute between Google and our sister editors Onlinekosten.de, which contributions no longer appear in Google News since early April. Last Friday, Google has struck again with a further "quality offensive". The Panda update, which was introduced in the United States since the spring and should punish in particular Contentfarmen, has been in force in Germany as well. Losers are obviously here farms such as Suite101 and Personensuchmaschinen and Yasni 123people.

However one looks closer at the Panda update in Germany, that there are some inconsistencies and collateral damage. The Bonn search engine Analyzer Sistrix has published a list of popular Web sites in terms of visibility in the Google ranking changes at the weekend. Big loser of the update are therefore about Kelkoo, Alatest and Wikio, OpenPR, press box and Web news. Winner for Twitter, Amazon, Golem, network world and mirrors and the opening book. Searchmetrix obtained similar results. Essence of the whole so: Contentschleudern lose, WINS quality? If it were just so nice.

Winners and losers despite similar content

Biggest loser is the price comparison site Kelkoo. Found I have advertising on the page up on oddly placed links actually little offensive, Yes, even very little. Since the Panda update Kelkoo according to Sistrix has lost 86 percent of its visibility. Ciao, which has lost 51% visibility was not much better. Whether it has to do anything, that both price comparisons include the Google competitors Yahoo and Microsoft? Will I have not asserted now, but how comes off the punishment then?

It is indeed gratifying that some good content offerings have apparently won. To good content, but also the blog Stereopoly of Andreas Floemer, that has convinced me in the last few weeks with fast and good news, especially about new smartphones is one I think. Andreas wrote me but just by E-mail, that his blog had lost for a few days of visibility, confirm what tests on Alexa and Bloggerei. Andreas is at a loss: "Since the Panda update traffic is fallen strongly." Have then a little researched and discovered that decreased visibility index and Suchtraffic. "It must have been the Panda update, we have changed nothing."

And other questions remain unanswered: why about was the strawberry lounge punished, while the comparable Portal Feminin gained go on visibility? While Ciao, Kelkoo and other price comparison price robot or Tightwad lost, price search engine and Kelkoo have won. Info for cities lost, won MeineStadt. Yellow pages WINS, loses the local. A further interesting winner by the way: the editors of Teltarif.de, which was delisted along with Onlinekosten.de in spring at Google News and was still not back. What always colleagues have done in the spring, to annoy the Web Giants: for the search algorithm that doesn't seem to apply. Google, this makes it all no sense!

(Jürgen frequent, image: Kevin Dooley via Flickr)
Tweet here in this House we have for quite some time serious doubts about the transparency and equity of Google's search algorithms. It lies at a still unresolved dispute between Google and our sister editors Onlinekosten.de, which contributions no longer appear in Google News since early April. Last Friday, Google has with another

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