I white not, how it is you, but pay the mobile phone would I prefer today as tomorrow. And be it only the cappuccino in the coffee shop around the corner. May be that this is my personal issue: the banking group, where I have my account, which in recent months overcrowded because made, reduce ATM machine to ATM in my neighborhood. Many of you have recommended to me on Twitter and Google plus other banks. But the change procedure dragging away themselves, even apart from the fact that I would rather do many things in my spare time as change 20 standing orders and mandates.
So prefer the current account and pay for all cell phone. Technically no irresolvable effort itself. But really is the process not in motion. Smartphones for contactless payments with NFC are still surprisingly scarce and services for this also. Since 2009, there is the project of MPass, which will bring mobile payment in Germany ahead. Action is not enough, at the time although - or just because - the three biggest German mobile operator together put Telekom, Vodafone and Telefónica O2 in the project. So that votes go in the future faster by hand, the three providers want to ausgründen the joint project in an independent company: the Mpass GmbH.
No one is driving the development of
The company is to go this year at the start "Handelsblatt" and the three parties in a joint press release writing. First NFC-stickers for phones and Smartphones are in the coming year on the market. The new company is to control sales and marketing of the three parties in the field of mobile payment. This will be also desperately needed. Because so far mobile payment in Germany is possible almost anywhere, which is also because mobile operators and retailers to promote so far very slow development.
What has changed now: the operator slowly get afraid to play no major role in the future of mobile telephony. Mobile money is earned with apps and content. Beneficiaries: Providers such as Apple, Google and Microsoft, which collect a Commission out of every euro digitally implemented. The network provider earn anything in the transactions taking place on their networks can find, and that annoys them increasingly. That is why some more or less heavy weights of the mobile industry joined in February to the wholesale applications community, to create a common app store - which it does not exist to this day. Quite not lit a because also, why customers should rely on it and not to the respective store of their Smartphone manufacturer.
Be at the forefront, not to the subsequent makers
Nor is there for the provider to sue actually no reason. You earn remains strong on mobile data packages for each Smartphone contract. The upgrade in the new network technology LTE can be at special fares expensive pay them. 1.4 Billion mobile phones will be sold worldwide this year according to the EITO. This means 1.4 billion potential customers for data plans. The complaints of the mobile operator, to devices behind, rather mean trouble that you earned less than Apple and co.
But only waits or complains, can be reached even nothing. If you press ahead only Apple and Google with new ideas, you may not be surprised, if you at a disadvantage. Propose Telekom, Vodafone and Telefónica Mpass to address successfully, they should take once right of money for this and thus
the NFC sticker for free herausgebenim large style chain stores and small traders with subsidised or rent payment terminals intended target plug ausstattenBanken into the project with einbeziehendas project in great style in all media bewerben.das previously unspeakable 5-levels payment system to a few steps reduzierendas seriously, to make Germany the NFC nation.Everything not utopian, but just not cheap. Courage, in this case, costs money. I guess the Mpass owners, being not too stingy when they want to play a major role in the future.
(Jürgen multi page)Tweet I white not, as it is you, but paying with the mobile phone would I prefer today than tomorrow. And be it only the cappuccino in the coffee shop around the corner. May be that this is my personal issue: the banking group, where I have my account, has in the past few months actively to...
Article additional information
3. Article statistics:
read ·: 2198 · today: 237 · last: 18 August 2011
Trackback URI
View the Original article
No comments:
Post a Comment